{"id":47,"date":"2021-07-17T16:28:25","date_gmt":"2021-07-17T16:28:25","guid":{"rendered":"http:\/\/dagoras.io\/?p=47"},"modified":"2024-08-14T05:39:28","modified_gmt":"2024-08-14T05:39:28","slug":"he-thong-phan-tich-va-thau-hieu-khach-hang","status":"publish","type":"post","link":"https:\/\/dagoras.io\/?p=47","title":{"rendered":"H\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch v\u00e0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

DSMiner – N\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u kh\u00e1ch h\u00e0ng \u1ee9ng d\u1ee5ng trong b\u00e1n l\u1ebb, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn<\/strong><\/span><\/h1>\n

S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u00e0 m\u1ed9t xu h\u01b0\u1edbng \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh. D\u1eef li\u1ec7u kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng con s\u1ed1, m\u00e0 \u1ea9n sau \u0111\u00f3 l\u00e0 r\u1ea5t nhi\u1ec1u c\u00e2u chuy\u1ec7n, nhi\u1ec1u insight \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa. Trong th\u1eddi \u0111\u1ea1i c\u00e1c doanh nghi\u1ec7p \u0111ang \u0111\u1ea9y m\u1ea1nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (digital transformation), c\u00e1c m\u00f4 h\u00ecnh kinh doanh l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m t\u1ea1o ra m\u1ed9t xu h\u01b0\u1edbng lan to\u1ea3 m\u1ea1nh m\u1ebd trong nhi\u1ec1u ng\u00e0nh, nhi\u1ec1u l\u0129nh v\u1ef1c tr\u00ean th\u1ebf gi\u1edbi n\u00f3i chung v\u00e0 t\u1ea1i Vi\u1ec7t Nam n\u00f3i ri\u00eang. Th\u1ef1c tr\u1ea1ng hi\u1ec7n nay c\u00e1c c\u00f4ng ty s\u1ee1 h\u1eefu r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c, s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 ph\u1ee5c v\u1ee5 cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kinh doanh. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 m\u1ed9t ngu\u1ed3n d\u1eef li\u1ec7u b\u1ed5 sung gi\u00e1 tr\u1ecb, l\u00e0m c\u01a1 s\u1edf cho m\u1ee5c ti\u00eau ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u kh\u00e1ch h\u00e0ng. D\u1ef1a tr\u00ean nh\u1eefng \u0111\u1ed9ng l\u1ef1c kh\u00e1ch quan \u0111\u00f3, DAGORAS JSC<\/strong> gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m DSMiner<\/strong>, n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p bi\u1ebfn \u0111\u1ed5i v\u00e0 chuy\u1ec3n h\u00f3a c\u00e1c d\u1eef li\u1ec7u n\u00e0y sang c\u00e1c d\u1ea1ng tri th\u1ee9c nh\u1eb1m h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh m\u1ed9t c\u00e1ch th\u00f4ng minh.<\/p>\n

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C\u00e1c v\u1ea5n \u0111\u1ec1 doanh nghi\u1ec7p \u0111ang g\u1eb7p ph\u1ea3i<\/span><\/em><\/strong><\/p>\n

1. Gi\u1ea3i ph\u00e1p m\u00e0 DSMiner cung c\u1ea5p<\/strong><\/h2>\n

DSMiner l\u00e0 s\u1ef1 \u1ee9ng d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh t\u1ef1 \u0111\u1ed9ng ph\u00e2n t\u00edch h\u00e0nh vi, th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c k\u1ef9 thu\u1eadt x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc m\u00e1y th\u1ed1ng k\u00ea v\u00e0 h\u1ecdc s\u00e2u ti\u00ean ti\u1ebfn. Qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c chia th\u00e0nh ba nh\u00f3m b\u00e0i to\u00e1n t\u01b0\u01a1ng \u1ee9ng v\u1edbi ba giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m g\u1ed3m \u201cTr\u01b0\u1edbc khi\u201d, \u201cTrong khi\u201d, \u201cSau khi\u201d t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ec7 th\u1ed1ng d\u1ecbch v\u1ee5 website, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n

Giai \u0111o\u1ea1n \u201cTR\u01af\u1edaC<\/em>\u201d t\u1eadp trung gi\u1ea3i quy\u1ebft c\u00e1c b\u00e0i to\u00e1n nh\u01b0 ph\u00e2n t\u00edch v\u00e0 x\u00e1c \u0111\u1ecbnh \u00fd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng (user intent detection) t\u1eeb d\u1eef li\u1ec7u gi\u00e1m s\u00e1t m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o theo m\u1ee5c ti\u00eau (targeted marketing), t\u1ed1i \u01b0u ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c marketing (marketing optimization).<\/p>\n

Giai \u0111o\u1ea1n \u201cTRONG\u201d<\/em>, s\u1ea3n ph\u1ea9m \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0o c\u00e1c b\u00e0i to\u00e1n xoay quanh tr\u1ee5c th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u1ec1 x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 v\u00e0 hi\u1ec3u kh\u00e1ch h\u00e0ng (user profiling and understanding), d\u1ef1 \u0111o\u00e1n gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (customer lifetime value prediction), ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng (customer segmentation), g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t k\u1ebf ti\u1ebfp (next best offer).<\/p>\n

Giai \u0111o\u1ea1n \u201cSAU\u201d<\/em> s\u1ebd h\u01b0\u1edbng t\u1edbi c\u00e1c b\u00e0i to\u00e1n nh\u01b0 qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i (re-targeting\/re-marketing), social marketing, \u0111\u00e1nh gi\u00e1 quan \u0111i\u1ec3m d\u1ef1a ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng (opinion mining), \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (satisfaction evaluation).<\/p>\n

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C\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n t\u1eadp trung gi\u1ea3i quy\u1ebft<\/span><\/strong><\/em><\/p>\n

DSMiner cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n cho c\u00e1c doanh nghi\u1ec7p trong b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/em> (customer journey) c\u1ee7a m\u00ecnh. Ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng \u0111\u1ec3 \u0111\u1ed3ng h\u00e0nh trong c\u00e2u chuy\u1ec7n v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p t\u1eeb s\u1ef1 t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u ti\u00ean v\u00e0 trong m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n.<\/p>\n

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V\u1edbi vi\u1ec7c n\u1eafm r\u00f5 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p v\u00e0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, c\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a DSMiner bao g\u1ed3m t\u00ecm ki\u1ebfm v\u00e0 m\u1edf r\u1ed9ng t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, l\u00e0m gi\u00e0u d\u1eef li\u1ec7u t\u1eadp kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng. DSMiner gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft r\u00f5 r\u00e0ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp c\u1eadn h\u1ecd m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd, t\u1ee9c l\u00e0 t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c, n\u1ed9i dung marketing ph\u00f9 h\u1ee3p (targeted marketing). Ngo\u00e0i ra, DSMiner c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i, x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n g\u1eb7p ph\u1ea3i \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1eebng ho\u1ea1t \u0111\u1ed9ng trong su\u1ed1t qu\u00e1 tr\u00ecnh tri\u1ec3n khai. Cu\u1ed1i c\u00f9ng, mong mu\u1ed1n chung c\u1ee7a ch\u00fang t\u00f4i v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1ec1 ra tr\u01b0\u1edbc \u0111\u00f3 (l\u00e0 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u), m\u00e0 c\u00f2n l\u00e0 gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u b\u1ec1n gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/p>\n

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C\u00e1c ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a DSMiner<\/strong><\/span><\/em><\/p>\n

2. Ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u00e0nh \u1ee9ng d\u1ee5ng c\u1ee7a DSMiner<\/strong><\/h2>\n

T\u1ea7m nh\u00ecn c\u1ee7a DSminer l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng thu th\u1eadp, l\u01b0u tr\u1eef, x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn t\u1eeb kh\u00e1ch h\u00e0ng, t\u1eeb b\u1ea3n th\u00e2n doanh nghi\u1ec7p v\u00e0 t\u1eeb x\u00e3 h\u1ed9i, m\u1ed9t nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng trong th\u1eddi k\u1ef3 chuy\u1ec3n d\u1ecbch s\u1ed1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Tr\u00ean th\u1ebf gi\u1edbi, nhi\u1ec1u t\u1eadp \u0111o\u00e0n, c\u00f4ng ty \u0111\u00e3 t\u1eadp trung \u0111\u1ea7u t\u01b0, ph\u00e1t tri\u1ec3n nh\u1eb1m gi\u1ea3i quy\u1ebft nhu c\u1ea7u n\u00e0y trong khi \u0111\u00f3 \u0111a s\u1ed1 c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam l\u1ea1i c\u00f2n ch\u01b0a th\u1ef1c s\u1ef1 quan t\u00e2m, \u0111\u1ea7u t\u01b0 \u0111\u00fang m\u1ee9c. \u0110\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty, t\u1ed5 ch\u1ee9c c\u00f3 quy m\u00f4 trung b\u00ecnh s\u1edf h\u1eefu nhi\u1ec1u d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng nh\u01b0ng c\u00f2n thi\u1ebfu n\u0103ng l\u1ef1c v\u1ec1 l\u0129nh v\u1ef1c khoa h\u1ecdc d\u1eef li\u1ec7u v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/p>\n

Nh\u1eefng nghi\u00ean c\u1ee9u b\u00e0i b\u1ea3n v\u1ec1 x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng\/kh\u00e1ch h\u00e0ng (user\/customer profiling), ph\u00e2n t\u00edch h\u00e0nh vi, suy di\u1ec5n s\u1edf th\u00edch, thu nh\u1eadp, ph\u00e2n t\u00edch v\u00e0 x\u00e1c \u0111\u1ecbnh \u00fd \u0111\u1ecbnh mua s\u1eafm, \u2026 l\u00e0 c\u01a1 s\u1edf, n\u1ec1n t\u1ea3ng cho nhi\u1ec1u t\u00ednh n\u0103ng \u1ee9ng d\u1ee5ng v\u1ec1 b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng nh\u01b0 Vi\u1ec7t Nam. Vi\u1ec7c d\u1eef li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng Vi\u1ec7t r\u01a1i h\u1ebft v\u00e0o c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i nh\u01b0 Facebook, Google, Criteo, \u2026 \u0111\u1ec3 l\u1ea1i m\u1ed9t kho\u1ea3ng tr\u1ed1ng l\u1edbn cho c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 b\u00e1n l\u1ebb c\u1ee7a Vi\u1ec7t Nam. Ch\u00fang t\u00f4i tin r\u1eb1ng s\u1ea3n ph\u1ea9m s\u1ebd l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch gi\u00e0u ti\u1ec1m n\u0103ng \u1ee9ng d\u1ee5ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t ph\u1ea3i \u0111\u1ed1i m\u1eb7t nh\u1eefng nhu c\u1ea7u c\u1ea5p thi\u1ebft v\u1ec1 n\u0103ng l\u1ef1c x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn nh\u1eb1m khai th\u00e1c nh\u1eefng gi\u00e1 tr\u1ecb to l\u1edbn t\u1eeb kh\u00e1ch h\u00e0ng trong m\u1ed9t v\u00e0i n\u0103m t\u1edbi.<\/p>\n

N\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch th\u00f3i quen, h\u00e0nh vi kh\u00e1ch h\u00e0ng DSMiner m\u00e0 DAGORAS cung c\u1ea5p, v\u1edbi kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch s\u00e2u v\u1ec1 h\u00e0nh vi, \u00fd \u0111\u1ecbnh, th\u00f3i quen s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Qua \u0111\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, hi\u1ec3u r\u00f5 h\u1ecd c\u1ea7n g\u00ec, mu\u1ed1n g\u00ec \u0111\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p, mang l\u1ea1i hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i cao.<\/em><\/span><\/p>\n

DSMiner \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng trong ba m\u1ea3ng ch\u00ednh g\u1ed3m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u00e1n l\u1ebb v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, s\u1ea3n ph\u1ea9m c\u0169ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c tri\u1ec3n khai, \u1ee9ng d\u1ee5ng trong c\u00e1c mi\u1ec1n kh\u00e1c n\u1ebfu \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u v\u1ec1 c\u1ea5u tr\u00fac v\u00e0 quy m\u00f4 d\u1eef li\u1ec7u.\u00a0V\u1edbi t\u00ednh \u1ee9ng d\u1ee5ng \u0111a ng\u00e0nh, DSMiner ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c T\u1eadp \u0111o\u00e0n, Doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, Startup ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0:<\/p>\n

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  • T\u00e0i ch\u00ednh – Ng\u00e2n h\u00e0ng – B\u1ea3o hi\u1ec3m<\/li>\n
  • Vi\u1ec5n th\u00f4ng<\/li>\n
  • Gi\u00e1o d\u1ee5c<\/li>\n
  • B\u00e1n l\u1ebb: Th\u1eddi trang, m\u1eb9 v\u00e0 b\u00e9, FMCG<\/li>\n
  • Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li>\n
  • D\u1ecbch v\u1ee5: Du l\u1ecbch, gi\u1ea3i tr\u00ed, nh\u00e0 h\u00e0ng v\u00e0 gi\u1ea3i kh\u00e1t<\/li>\n
  • Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/li>\n<\/ul>\n

    S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cung c\u1ea5p theo hai h\u00ecnh th\u1ee9c:<\/strong><\/p>\n

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    • Cung c\u1ea5p tr\u1ecdn g\u00f3i gi\u1ea3i ph\u00e1p<\/em><\/strong>: \u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 quy m\u00f4 l\u1edbn mu\u1ed1n s\u1edf h\u1eefu ri\u00eang h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch, l\u01b0u tr\u1eef, x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn, ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p tr\u1ecdn g\u00f3i, theo \u0111\u00f3 to\u00e0n b\u1ed9 n\u1ec1n t\u1ea3ng s\u1ebd \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t v\u00e0 v\u1eadn h\u00e0nh trong h\u1ec7 th\u1ed1ng m\u00e1y ch\u1ee7 n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p. Sau khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e0n giao, nghi\u1ec7m thu, ch\u00fang t\u00f4i v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c v\u1eadn h\u00e0nh, ph\u00e1t tri\u1ec3n v\u00e0 b\u1ea3o tr\u00ec trong c\u00e1c n\u0103m k\u1ebf ti\u1ebfp.<\/li>\n
    • Cho thu\u00ea d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong><\/em> \u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 quy m\u00f4 nh\u1ecf, kh\u00f4ng c\u00f3 nhu c\u1ea7u gi\u1ea3i ph\u00e1p tr\u1ecdn g\u00f3i, ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p cho thu\u00ea d\u1ecbch v\u1ee5 theo t\u1eebng b\u00e0i to\u00e1n ho\u1eb7c t\u1eebng lo\u1ea1i d\u1eef li\u1ec7u. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, to\u00e0n b\u1ed9 c\u00e1c b\u00e0i to\u00e1n ph\u00e2n t\u00edch s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong h\u1ec7 th\u1ed1ng m\u00e1y ch\u1ee7 c\u1ee7a ch\u00fang t\u00f4i. K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n cho doanh nghi\u1ec7p theo nh\u1eefng y\u00eau c\u1ea7u cho tr\u01b0\u1edbc. Gi\u1ea3i ph\u00e1p n\u00e0y t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ed5 bi\u1ebfn, \u0111i\u1ec3n h\u00ecnh nh\u01b0 d\u1ecbch v\u1ee5 Amazon Web Services Trong c\u1ea3 hai ph\u01b0\u01a1ng th\u1ee9c tri\u1ec3n khai, s\u1ea3n ph\u1ea9m s\u1ebd h\u1ed7 tr\u1ee3 t\u00edch h\u1ee3p d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p v\u00e0o h\u1ec7 th\u1ed1ng theo c\u00e1c tr\u1ee5c d\u1eef li\u1ec7u s\u1eb5n c\u00f3 ho\u1eb7c cung c\u1ea5p c\u00e1c API ho\u1eb7c giao th\u1ee9c \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a d\u1eef li\u1ec7u l\u00ean. C\u00e1c k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch t\u1eeb c\u00e1c m\u00f4 h\u00ecnh t\u1ef1 \u0111\u1ed9ng c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m s\u1eb5n c\u00f3 c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c \u0111\u01b0a l\u00ean c\u00e1c giao di\u1ec7n tr\u1ef1c quan cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u1ec3 khai th\u00e1c \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n

      3. N\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 v\u00e0 khoa h\u1ecdc c\u1ee7a DSMiner<\/strong><\/h2>\n

      \"\"<\/p>\n

      C\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 c\u1ee7a DSMiner<\/strong><\/span><\/em><\/p>\n

      DSMiner c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd c\u00e1c b\u00e0i to\u00e1n ph\u00e2n t\u00edch h\u00e0nh vi, th\u00f3i quen v\u00e0 t\u1eeb \u0111\u00f3 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean c\u00e1c m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y v\u00e0 n\u1ec1n t\u1ea3ng l\u01b0u tr\u1eef, x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn. Ngo\u00e0i ra, DSMiner t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c ngu\u1ed3n d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 v\u1ec1 ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Vi\u1ec7t Nam, k\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c ph\u00e2n t\u00edch chi ti\u1ebft nghi\u1ec7p v\u1ee5, d\u1eef li\u1ec7u n\u1ed9i t\u1ea1i c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111em \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn \u0111a chi\u1ec1u, \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 “th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng”, t\u1eeb \u0111\u00f3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u00fang nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang th\u1ef1c s\u1ef1 c\u00f3 nhu c\u1ea7u.<\/p>\n

        \n
      • C\u00e1c b\u00e0i to\u00e1n ph\u00e2n t\u00edch s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh h\u1ecdc m\u00e1y ti\u00ean ti\u1ebfn: T\u00ednh kh\u1ea3 thi \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh qua nhi\u1ec1u nghi\u00ean c\u1ee9u li\u00ean quan tr\u00ean th\u1ebf gi\u1edbi mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t. Tuy nhi\u00ean trong \u0111\u1eb7c th\u00f9 n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam, hi\u1ec7n ch\u01b0a c\u00f3 nhi\u1ec1u nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u v\u00e0 \u0111\u1ed3ng b\u1ed9, ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh c\u00e1c doanh nghi\u1ec7p. DSMiner l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean \u1ee9ng d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u00ean ti\u1ebfn n\u00e0y trong vi\u1ec7c ph\u00e2n t\u00edch, hi\u1ec3u th\u00f3i quen, s\u1edf th\u00edch, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng t\u1ed5ng th\u1ec3.<\/li>\n
      • DSMiner thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 x\u1eed l\u00fd ph\u00e2n t\u00edch m\u1ed9t l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 v\u00e0 v\u00f4 c\u00f9ng phong ph\u00fa c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i Vi\u1ec7t Nam. M\u1ed7i ng\u00e0y, h\u1ec7 th\u1ed1ng thu th\u1eadp li\u00ean t\u1ee5c th\u00f4ng tin c\u1ee7a h\u01a1n 50 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u1edbi kho\u1ea3ng 1 t\u1ef7 b\u1ea3n ghi h\u00e0nh vi. H\u1ec7 th\u1ed1ng s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng l\u01b0u tr\u1eef, x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn c\u00f4ng ngh\u1ec7 cao. Ki\u1ebfn tr\u00fac t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c tham kh\u1ea3o t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c c\u00f4ng ty c\u00f3 t\u00ean tu\u1ed5i nh\u01b0 IBM, Microsoft, Oracle, Cloudera. C\u00e1c c\u00f4ng ngh\u1ec7 s\u1eed d\u1ee5ng \u0111\u1ec1u l\u00e0 m\u00e3 ngu\u1ed3n m\u1edf, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi c\u00e1c chuy\u00ean gia c\u0169ng nh\u01b0 c\u1ed9ng \u0111\u1ed3ng c\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m Apache. V\u00ec v\u1eady, s\u1ea3n ph\u1ea9m v\u1eeba \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng ngh\u1ec7 c\u0169ng nh\u01b0 chi ph\u00ed trong vi\u1ec7c v\u1eadn h\u00e0nh, ph\u00e1t tri\u1ec3n v\u00e0 n\u00e2ng c\u1ea5p.<\/li>\n
      • \u0110\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai DSMiner c\u00f3 kinh nghi\u1ec7m d\u00e0y d\u1eb7n trong vi\u1ec7c ph\u00e2n t\u00edch nghi\u1ec7p v\u1ee5, ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u1ed9i t\u1ea1i c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 hi\u1ec3u s\u1ea3n ph\u1ea9m, hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng t\u1edbi c\u0169ng nh\u01b0 x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n

        \"\"<\/p>\n

        Quy m\u00f4 thu th\u1eadp v\u00e0 x\u1eed l\u00fd c\u1ee7a DSMiner<\/strong><\/span><\/em><\/p>\n

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        H\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u h\u00e0nh vi kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p v\u00e0 d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i. Gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng, l\u00e0m gi\u00e0u ch\u00e2n dung v\u00e0 ph\u00e2n t\u00edch, d\u1ef1 \u0111o\u00e1n h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[21,17],"class_list":["post-47","post","type-post","status-publish","format-standard","hentry","category-giai-phap","category-san-pham-cua-dagoras","tag-dsminer","tag-sanpham"],"_links":{"self":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47"}],"version-history":[{"count":14,"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts\/47\/revisions"}],"predecessor-version":[{"id":683,"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts\/47\/revisions\/683"}],"wp:attachment":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}