{"id":445,"date":"2021-08-07T13:21:36","date_gmt":"2021-08-07T13:21:36","guid":{"rendered":"https:\/\/dagoras.io\/?p=445"},"modified":"2021-08-09T13:06:03","modified_gmt":"2021-08-09T13:06:03","slug":"bao-cao-thi-truong-tren-nen-du-lieu-lon","status":"publish","type":"post","link":"https:\/\/dagoras.io\/?p=445","title":{"rendered":"B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng tr\u00ean n\u1ec1n d\u1eef li\u1ec7u l\u1edbn"},"content":{"rendered":"
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S\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng? \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai? Ph\u1ea3i t\u00ecm h\u1ecd \u1edf \u0111\u00e2u? V\u00ec sao kh\u00e1ch h\u00e0ng l\u1ea1i th\u00edch s\u1ea3n ph\u1ea9m n\u00e0y h\u01a1n s\u1ea3n ph\u1ea9m \u0111\u1ed1i th\u1ee7? Li\u1ec7u gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u00e3 h\u1ee3p l\u00fd ch\u01b0a? V\u00e0 c\u00f2n nhi\u1ec1u nhi\u1ec1u c\u00e2u h\u1ecfi n\u1eefa m\u00e0 gi\u1edbi kinh doanh ph\u1ea3i \u0111au \u0111\u1ea7u tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi hay \u0111\u00e1nh gi\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111ang c\u00f3.<\/em><\/p>\n<\/blockquote>\n

1. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec<\/strong><\/h2>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (Market Research) l\u00e0 ho\u1ea1t \u0111\u1ed9ng thu th\u1eadp th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c nh\u1eb1m \u0111\u01b0a ra nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh trong kinh doanh. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap gi\u1ea3m r\u1ee7i ro v\u00e0 h\u1ed7 tr\u1ee3 cho vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp. \u0110i\u1ec1u n\u00e0y gi\u1ed1ng nh\u01b0 vi\u1ec7c n\u1ebfu l\u00e3nh \u0111\u1ea1o c\u1ee7a doanh nghi\u1ec7p \u0111ang \u1edf trong m\u1ed9t c\u0103n ph\u00f2ng t\u1ed1i v\u00e0 \u0111ang l\u1ea7n m\u00f2 c\u1eeda ra th\u00ec nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u00e0 c\u00e2y n\u1ebfn \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i v\u00e0 nhanh ch\u00f3ng t\u00ecm ra c\u1eeda h\u01a1n.<\/p>\n

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Ngu\u1ed3n: http\/\/kienthucseo.vn\/<\/em><\/span><\/p>\n

M\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng (Market report) \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 xu h\u01b0\u1edbng, tr\u00e0o l\u01b0u v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng th\u00f4ng tin \u0111\u1ed1i th\u1ee7 v\u00e0\u00a0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh n\u00f3i chung v\u00e0 truy\u1ec1n th\u00f4ng n\u00f3i ri\u00eang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, th\u00edch h\u1ee3p, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y doanh thu v\u00e0 ti\u1ebfng t\u0103m c\u1ee7a doanh nghi\u1ec7p. S\u1ef1 quan tr\u1ecdng c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ec3 hi\u1ec7n \u1edf c\u00e1c \u0111i\u1ec3m ch\u00ednh sau:<\/p>\n

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  • Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng. T\u00ecm ra nh\u1eefng th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u00e0 ti\u1ec1m n\u0103ng, x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i, xu h\u01b0\u1edbng v\u00e0 tri\u1ec3n v\u1ecdng cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Hi\u1ec3u h\u01a1n v\u1ec1 nhu c\u1ea7u, xu h\u01b0\u1edbng v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p.<\/li>\n
  • X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau tr\u01b0\u1edbc m\u1eaft v\u00e0 th\u1ee9 t\u1ef1 \u01b0u ti\u00ean c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 t\u1eadp trung ngu\u1ed3n l\u1ef1c trong m\u1ed9t ph\u1ea1m vi nh\u1ecf h\u01a1n, hi\u1ec7u qu\u1ea3 h\u01a1n c\u0169ng nh\u01b0 \u0111\u01b0a ra k\u1ebf ho\u1ea1ch ng\u1eafn v\u00e0 d\u00e0i h\u1ea1n ph\u00f9 h\u1ee3p.<\/li>\n
  • Gi\u00fap gi\u1ea3m r\u1ee7i ro khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/li>\n<\/ul>\n

    2. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e2y d\u1ef1ng b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng<\/h2>\n

    C\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1ea5t lu\u00f4n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh m\u1ea5t th\u1eddi gian v\u00e0 kh\u00f4ng bao gi\u1edd c\u00f3 \u0111i\u1ec3m d\u1eebng. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng ti\u00eau bi\u1ec3u nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m:<\/p>\n

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    • \u0110i\u1ec1u tra, kh\u1ea3o s\u00e1t \u0111\u1ec3 l\u1ea5y \u00fd ki\u1ebfn t\u1eeb ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t. Th\u1ef1c hi\u1ec7n b\u1eb1ng ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp, qua th\u01b0 \u0111i\u1ec7n t\u1eed, qua \u0111i\u1ec7n tho\u1ea1i, qua website tr\u1ef1c tuy\u1ebfn. M\u1ed9t d\u1ea1ng \u0111\u1eb7c bi\u1ec7t c\u1ee7a h\u00ecnh th\u1ee9c n\u00e0y l\u00e0 ph\u1ecfng v\u1ea5n s\u00e2u m\u1ed9t v\u00e0i nh\u00f3m ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
    • Quan s\u00e1t, t\u1ed5ng h\u1ee3p h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/li>\n
    • Tung s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u1eed nghi\u1ec7m v\u00e0 nh\u1eadn ph\u1ea3n h\u1ed3i \u0111\u1ec3 xem \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

      V\u1ec1 c\u01a1 b\u1ea3n, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1ed1n nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 chi ph\u00ed \u0111\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u, ngo\u00e0i ra \u0111\u1ed9 tin tin c\u1eady v\u00e0 \u0111\u1ea7y \u0111\u1ee7, c\u1eadp nh\u1eadt c\u1ee7a d\u1eef li\u1ec7u c\u0169ng v\u1eabn l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi l\u1edbn.<\/p>\n

      3. Gi\u1ea3i ph\u00e1p b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng tr\u00ean n\u1ec1n d\u1eef li\u1ec7u l\u1edbn cung c\u1ea5p b\u1edfi DAGORAS JSC<\/h2>\n

      DAGORAS \u0111\u00e3 t\u1ef1 \u0111\u1ed9ng thu th\u1eadp d\u1eef li\u1ec7u quy m\u00f4 l\u1edbn t\u1eeb nhi\u1ec1u ngu\u1ed3n nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i (nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i Facebook v\u1edbi c\u00e1c b\u00e0i post c\u00f4ng khai, c\u00e1c h\u1ed9i (page), nh\u00f3m (group), v.v..), b\u00e1o ch\u00ed (kho\u1ea3ng 800 \u0111\u1ea7u b\u00e1o ch\u00ednh th\u1ed1ng v\u00e0 kh\u00f4ng ch\u00ednh th\u1ed1ng), c\u00e1c di\u1ec5n \u0111\u00e0n (kho\u1ea3ng 100 di\u1ec5n \u0111\u00e0n l\u1edbn), blog (kho\u1ea3ng 200 blog c\u00f4ng ngh\u1ec7, l\u00e0m \u0111\u1eb9p ti\u00eau bi\u1ec3u). C\u00e1c t\u00edn hi\u1ec7u \u0111\u00e3 thu th\u1eadp, x\u1eed l\u00fd v\u00e0 t\u1ed5ng h\u1ee3p r\u1ea5t phong ph\u00fa, t\u1eeb v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video \u0111\u1ebfn c\u00e1c t\u00edn hi\u1ec7u b\u1ed5 tr\u1ee3 chuy\u00ean bi\u1ec7t c\u1ee7a t\u1eebng d\u1eef li\u1ec7u nh\u01b0 c\u00e1c reaction, like, share, comments, vote, v.v.. To\u00e0n b\u1ed9 d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p, ti\u1ec1n x\u1eed l\u00fd (kh\u1eed nhi\u1ec5u, th\u00eam d\u1ea5u, lo\u1ea1i b\u1ecf qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng, v.v..). C\u00e1c k\u1ef9 thu\u1eadt h\u1ecdc m\u00e1y t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 tr\u00edch xu\u1ea5t th\u00f4ng tin quan tr\u1ecdng. D\u1eef li\u1ec7u tr\u00edch xu\u1ea5t \u0111\u01b0\u1ee3c \u0111\u00e1nh ch\u1ec9 m\u1ee5c trong h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef d\u1eef li\u1ec7u l\u1edbn, \u0111\u1ea3m b\u1ea3o vi\u1ec7c truy c\u1eadp t\u1ed1c \u0111\u1ed9 cao \u00e1p d\u1ee5ng cho c\u00e1c h\u1ec7 th\u1ed1ng th\u1eddi gian th\u1ef1c.<\/p>\n

      D\u1ecbch v\u1ee5 cung c\u1ea5p b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng tr\u00ean n\u1ec1n d\u1eef li\u1ec7u l\u1edbn c\u1ee7a Dagoras c\u00e1c \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i sau \u0111\u00e2y:<\/p>\n

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      • C\u00f3 kh\u1ea3 n\u0103ng t\u1ed5ng h\u1ee3p, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng, c\u1eadp nh\u1eadt v\u00e0 \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t theo th\u1eddi gian th\u1ef1c. H\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1i \u01b0u, c\u00f3 kh\u1ea3 n\u0103ng tr\u1ea3 v\u1ec1 c\u00e1c k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c t\u1eeb h\u00e0ng tri\u1ec7u b\u1ea3n ghi d\u1eef li\u1ec7u ch\u1ec9 trong th\u1eddi gian ch\u01b0a t\u1edbi m\u1ed9t gi\u00e2y.<\/li>\n
      • T\u1ed1i \u01b0u chi ph\u00ed, m\u1ecdi giai \u0111o\u1ea1n \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ef1 \u0111\u1ed9ng, ch\u1ec9 c\u1ea7n thi\u1ebft l\u1eadp v\u00e0 c\u00e0i \u0111\u1eb7t m\u1ed9t l\u1ea7n duy nh\u1ea5t theo y\u00eau c\u1ea7u \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n
      • \u0110\u01b0a ra c\u00e1c g\u00f3c nh\u00ecn phong ph\u00fa v\u1edbi h\u00e0ng lo\u1ea1t th\u1ed1ng k\u00ea, b\u1ea3ng bi\u1ec3u tr\u1ef1c quan, cho ph\u00e9p doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn c\u00e1c lo\u1ea1i, \u0111\u1ed1i t\u01b0\u1ee3ng, quy m\u00f4, ph\u1ea1m vi v\u00e0 kho\u1ea3ng th\u1eddi gian c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00e2n t\u00edch.<\/li>\n
      • Cung c\u1ea5p c\u00e1c ch\u1ee9c n\u0103ng n\u00e2ng cao nh\u01b0 x\u1ebfp h\u1ea1ng, l\u1ecdc, t\u00ecm ki\u1ebfm theo ch\u1ee7 \u0111\u1ec1, \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1eeb kh\u00f3a.<\/li>\n<\/ul>\n

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        M\u1ed9t m\u00e0n h\u00ecnh giao di\u1ec7n \u1ee9ng d\u1ee5ng trong case study th\u1ef1c t\u1ebf c\u1ee7a gi\u1ea3i ph\u00e1p b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng tr\u00ean n\u1ec1n d\u1eef li\u1ec7u l\u1edbn<\/strong><\/span><\/em><\/p>\n

        \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5, vui l\u00f2ng li\u00ean h\u1ec7:<\/strong><\/span><\/p>\n

        C\u00f4ng ty C\u1ed5 ph\u1ea7n C\u00f4ng Ngh\u1ec7 D\u1eef Li\u1ec7u Dagoras<\/span><\/p>\n

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        C\u1eadp nh\u1eadt xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u l\u1edbn \u0111\u01b0\u1ee3c thu th\u1eadp, t\u00edch h\u1ee3p v\u00e0 \u0111\u00e1nh ch\u1ec9 m\u1ee5c t\u1eeb nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u. Ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau nh\u01b0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng th\u00f4ng tin \u0111\u1ed1i th\u1ee7 v\u00e0 X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh\/qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[41,21,40,46],"class_list":["post-445","post","type-post","status-publish","format-standard","hentry","category-dich-vu-cua-dagoras","tag-big_data","tag-dsminer","tag-market_report","tag-market_research"],"_links":{"self":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts\/445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=445"}],"version-history":[{"count":5,"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts\/445\/revisions"}],"predecessor-version":[{"id":559,"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts\/445\/revisions\/559"}],"wp:attachment":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}