{"id":431,"date":"2021-08-07T13:08:34","date_gmt":"2021-08-07T13:08:34","guid":{"rendered":"https:\/\/dagoras.io\/?p=431"},"modified":"2021-08-10T02:38:35","modified_gmt":"2021-08-10T02:38:35","slug":"dich-vu-targeted-marketing-tren-nen-sieu-ung-dung","status":"publish","type":"post","link":"https:\/\/dagoras.io\/?p=431","title":{"rendered":"Truy\u1ec1n th\u00f4ng tr\u00fang m\u1ee5c ti\u00eau"},"content":{"rendered":"<p style=\"text-align: justify;\">DAGORAS JSC cung c\u1ea5p m\u1ed9t b\u1ed9 gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng to\u00e0n di\u1ec7n tr\u00ean quy m\u00f4 d\u1eef li\u1ec7u l\u1edbn, mang l\u1ea1i hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean vi\u1ec7c ti\u1ebfp c\u1eadn h\u01b0\u1edbng m\u1ee5c ti\u00eau. D\u1ecbch v\u1ee5 \u00e1p d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a ch\u00ednh doanh nghi\u1ec7p, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u m\u1edf do Dagoras cung c\u1ea5p v\u00e0 c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u c\u1ee7a \u0111\u1ed1i t\u00e1c th\u1ee9 ba \u0111\u1ec3 l\u00e0m gi\u00e0u ch\u00e2n dung kh\u00e1ch h\u00e0ng. Qua \u0111\u00f3, ti\u1ebfn h\u00e0nh truy\u1ec1n th\u00f4ng tr\u00fang m\u1ee5c ti\u00eau tr\u00ean nhi\u1ec1u k\u00eanh v\u00e0 nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m nh\u01b0 tr\u00ean c\u00e1c super app vi\u1ec5n th\u00f4ng (My Viettel, My Mobifone) v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c c\u1ee7a \u0111\u1ed1i t\u00e1c th\u1ee9 ba (ng\u00e2n h\u00e0ng, gi\u00e1o d\u1ee5c, v.v..).<\/p>\n<h2 style=\"text-align: justify;\">1. Truy\u1ec1n th\u00f4ng tr\u00fang m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean l\u00e0m gi\u00e0u ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/h2>\n<p style=\"text-align: justify;\">L\u00e0m gi\u00e0u ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 nhi\u1ec7m v\u1ee5 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. N\u00f3 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua, tuy nhi\u00ean, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 th\u1ec3 hi\u1ec7n h\u01b0 c\u1ea5u v\u1ec1 kh\u00e1ch h\u00e0ng. N\u00f3 c\u00f3 th\u00f4ng tin th\u1ef1c t\u1ebf v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi, t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u01a1n th\u1ebf n\u1eefa. \u0110\u00e2y l\u00e0 b\u00e0i to\u00e1n quan tr\u1ecdng \u0111\u1ec3 k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang mong mu\u1ed1n. D\u1ecbch v\u1ee5 l\u00e0m gi\u00e0u ch\u00e2n dung kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u s\u1eb5n c\u00f3 c\u1ee7a DAGORAS, k\u1ebft h\u1ee3p v\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u1ed9i t\u1ea1i c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 l\u00e0m gi\u00e0u v\u00e0 m\u00f4 h\u00ecnh h\u00f3a, x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e1i qu\u00e1t v\u00e0 t\u1ed5ng th\u1ec3, s\u00e1t v\u1edbi th\u1ef1c t\u1ebf. Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 l\u00e0m gi\u00e0u ch\u00e2n dung kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p:<\/p>\n<ul>\n<li style=\"text-align: justify;\">X\u00e2y d\u1ef1ng g\u00f3c nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1eb7c tr\u01b0ng nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 tu\u1ed5i, ngh\u1ec1 nghi\u1ec7p, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n, n\u01a1i \u1edf, n\u01a1i l\u00e0m vi\u1ec7c, s\u1edf th\u00edch, t\u00f4n gi\u00e1o, t\u00e2m l\u00fd, thu nh\u1eadp, m\u1ee9c s\u1ed1ng v.v.. v\u00e0 c\u00e1c h\u00e0nh vi th\u1ec3 hi\u1ec7n nhu c\u1ea7u ng\u1eafn h\u1ea1n nh\u01b0 mua s\u1eafm, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, v.v..<\/li>\n<li style=\"text-align: justify;\">N\u00e2ng cao nh\u1eadn \u0111\u1ecbnh v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng ph\u1ee5c v\u1ee5 cho vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n S\u1ea3n ph\u1ea9m\/D\u1ecbch v\u1ee5 m\u1edbi.<\/li>\n<li style=\"text-align: justify;\">N\u00e2ng cao hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng &#8211; marketing v\u00e0 kinh doanh.<\/li>\n<li style=\"text-align: justify;\">N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u1eadn h\u00e0nh d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-561 aligncenter\" src=\"https:\/\/dagoras.io\/wp-content\/uploads\/2021\/08\/customerinsight.png\" alt=\"\" width=\"921\" height=\"408\" srcset=\"https:\/\/dagoras.io\/wp-content\/uploads\/2021\/08\/customerinsight.png 1244w, https:\/\/dagoras.io\/wp-content\/uploads\/2021\/08\/customerinsight-300x133.png 300w, https:\/\/dagoras.io\/wp-content\/uploads\/2021\/08\/customerinsight-1024x454.png 1024w, https:\/\/dagoras.io\/wp-content\/uploads\/2021\/08\/customerinsight-768x340.png 768w\" sizes=\"auto, (max-width: 921px) 100vw, 921px\" \/><\/p>\n<p style=\"text-align: justify;\"><em><strong><span style=\"font-size: 10pt;\">M\u1ed9t v\u00ed d\u1ee5 tr\u1ef1c quan v\u1ec1 l\u00e0m gi\u00e0u ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/span><\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u1ed9i t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e2n vi\u00ean k\u1ef9 thu\u1eadt v\u00e0 chuy\u00ean vi\u00ean khoa h\u1ecdc d\u1eef li\u1ec7u gi\u00e0u kinh nghi\u1ec7m c\u1ee7a DAGORAS tr\u1ef1c ti\u1ebfp ti\u1ebfn h\u00e0nh t\u1ea1i doanh nghi\u1ec7p, \u0111\u1ea3m b\u1ea3o t\u00ednh b\u1ea3o m\u1eadt d\u1eef li\u1ec7u. D\u1eef li\u1ec7u c\u1ee7a DAGORAS cung c\u1ea5p \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0 c\u00e0i \u0111\u1eb7t tr\u00ean h\u1ec7 th\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c cam k\u1ebft ph\u00f9 h\u1ee3p v\u1ec1 an to\u00e0n v\u00e0 b\u1ea3o m\u1eadt th\u00f4ng tin. \u0110\u00e2y l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3, k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh t\u1ed5ng h\u1ee3p, ph\u00e2n t\u00edch, \u0111o l\u01b0\u1eddng t\u1eeb c\u00e1c ngu\u1ed3n m\u1ea1ng x\u00e3 h\u1ed9i, vi\u1ec5n th\u00f4ng, b\u00e1o ch\u00ed, v.v.. v\u1edbi h\u01a1n 100 tri\u1ec7u t\u00e0i kho\u1ea3n v\u1edbi c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n v\u00e0 m\u1ed9t lo\u1ea1t th\u00f4ng tin gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c suy di\u1ec5n th\u00f4ng qua qu\u00e1 tr\u00ecnh h\u1ecdc m\u00e1y v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao. C\u00e1c d\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean t\u00f9y h\u1ea1ng m\u1ee5c d\u1eef li\u1ec7u.<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng, quy tr\u00ecnh tri\u1ec3n khai l\u00e0m gi\u00e0u th\u00f4ng tin kh\u00e1ch h\u00e0ng g\u1ed3m c\u00f3 c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<ul>\n<li>Kh\u1ea3o s\u00e1t h\u1ea1 t\u1ea7ng ph\u1ea7n c\u1ee9ng v\u00e0 t\u00edch h\u1ee3p<\/li>\n<li>L\u00ean ph\u01b0\u01a1ng \u00e1n t\u00edch h\u1ee3p<\/li>\n<li>Th\u1ef1c hi\u1ec7n t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng<\/li>\n<li>Kh\u1ea3o s\u00e1t d\u1eef li\u1ec7u l\u00e0m gi\u00e0u<\/li>\n<li>Th\u1ed1ng nh\u1ea5t tr\u01b0\u1eddng d\u1eef li\u1ec7u l\u00e0m gi\u00e0u<\/li>\n<li>X\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh mapping d\u1eef li\u1ec7u l\u00e0m gi\u00e0u<\/li>\n<li>Ki\u1ec3m th\u1eed, UAT<\/li>\n<li>Nghi\u1ec7m thu<\/li>\n<li>B\u1ea3o tr\u00ec h\u1ec7 th\u1ed1ng<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">C\u00e1c case study ti\u00eau bi\u1ec3u DAGORAS \u0111\u00e3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c ng\u00e2n h\u00e0ng l\u00e0 c\u00e1c d\u1ecbch v\u1ee5 th\u00fac \u0111\u1ea9y m\u1edf th\u1ebb, b\u00e1n b\u1ea3o hi\u1ec3m tr\u00ean n\u1ec1n bank (Bancassurance). D\u1eef li\u1ec7u s\u1eb5n c\u00f3 c\u1ee7a ng\u00e2n h\u00e0ng h\u1ea1n ch\u1ebf v\u1ec1 c\u00e1c th\u00f4ng tin \u0111\u0103ng k\u00fd, t\u00e0i kho\u1ea3n, th\u1ebb t\u00edn d\u1ee5ng, vay n\u1ee3, l\u1ecbch s\u1eed b\u1ea3o hi\u1ec3m, d\u1eef li\u1ec7u ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c chi\u1ec1u d\u1eef li\u1ec7u v\u1ec1 c\u00e2y s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c d\u1ecbch v\u1ee5, nh\u00f3m kh\u00e1ch h\u00e0ng. D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c d\u1eef li\u1ec7u l\u00e0m gi\u00e0u t\u1eeb h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u s\u1eb5n c\u00f3 c\u1ee7a Dagoras v\u1ec1 s\u1edf th\u00edch, gia \u0111\u00ecnh, nhu c\u1ea7u, th\u00f3i quen, t\u00e2m l\u00fd, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00e1ch h\u00e0ng, \u0111em l\u1ea1i nh\u1eefng khung nh\u00ecn to\u00e0n di\u1ec7n v\u00e0 \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 &#8220;hi\u1ec3u&#8221; kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng t\u1ef1 \u0111\u1ed9ng ra c\u00e1c ch\u00e2n dung v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u1edbi t\u1eebng ch\u00e2n dung kh\u00e1ch h\u00e0ng, DAGORAS cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ch\u1ec9 m\u1ee5c \u0111\u1eb7c t\u00ednh chi ti\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng, l\u00e0m n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-585  aligncenter\" src=\"https:\/\/dagoras.io\/wp-content\/uploads\/2021\/08\/targetedmarketing-2.png\" alt=\"\" width=\"1006\" height=\"444\" srcset=\"https:\/\/dagoras.io\/wp-content\/uploads\/2021\/08\/targetedmarketing-2.png 1265w, https:\/\/dagoras.io\/wp-content\/uploads\/2021\/08\/targetedmarketing-2-300x132.png 300w, https:\/\/dagoras.io\/wp-content\/uploads\/2021\/08\/targetedmarketing-2-1024x452.png 1024w, https:\/\/dagoras.io\/wp-content\/uploads\/2021\/08\/targetedmarketing-2-768x339.png 768w\" sizes=\"auto, (max-width: 1006px) 100vw, 1006px\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-size: 10pt;\"><strong>M\u00f4 h\u00ecnh v\u1eadn h\u00e0nh truy\u1ec1n th\u00f4ng tr\u00fang m\u1ee5c ti\u00eau<\/strong><\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>2. Truy\u1ec1n th\u00f4ng tr\u00fang m\u1ee5c ti\u00eau tr\u00ean n\u1ec1n si\u00eau \u1ee9ng d\u1ee5ng<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-563 aligncenter\" src=\"https:\/\/dagoras.io\/wp-content\/uploads\/2021\/08\/customerinsight1.png\" alt=\"\" width=\"910\" height=\"385\" srcset=\"https:\/\/dagoras.io\/wp-content\/uploads\/2021\/08\/customerinsight1.png 1231w, https:\/\/dagoras.io\/wp-content\/uploads\/2021\/08\/customerinsight1-300x127.png 300w, https:\/\/dagoras.io\/wp-content\/uploads\/2021\/08\/customerinsight1-1024x433.png 1024w, https:\/\/dagoras.io\/wp-content\/uploads\/2021\/08\/customerinsight1-768x325.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<p style=\"text-align: justify;\">Truy\u1ec1n th\u00f4ng tr\u00fang m\u1ee5c ti\u00eau (targeted marketing) l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng y\u00eau c\u1ea7u qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 ch\u1ecdn l\u1ecdc th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 trong kinh doanh. Trong b\u1ed1i c\u1ea1nh n\u1ec1n kinh t\u1ebf c\u1ea1nh tranh nh\u01b0 hi\u1ec7n t\u1ea1i, ti\u1ebfp th\u1ecb, truy\u1ec1n th\u00f4ng tr\u00fang m\u1ee5c ti\u00eau \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. B\u1edfi \u0111\u01a1n gi\u1ea3n, kh\u00f4ng ai \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 l\u00e0m h\u00e0i l\u00f2ng, ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 ph\u1ea7n th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd mua ho\u1eb7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doah nghi\u1ec7p. Truy\u1ec1n th\u00f4ng tr\u00fang m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c chi ph\u00ed cho vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00e0n lan, t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111\u1ea9y m\u1ea1nh doanh thu.<\/p>\n<p style=\"text-align: justify;\">D\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng tr\u00fang m\u1ee5c ti\u00eau tr\u00ean k\u00eanh si\u00eau \u1ee9ng d\u1ee5ng (Super App) d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh ph\u00e2n t\u00edch ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u00e1c super app c\u1ee7a d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng. <strong>Hi\u1ec7n nay DAGORAS JSC l\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a Viettel v\u00e0 Mobifone, ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng l\u00e0m c\u1ea7u n\u1ed1i \u0111\u01b0a c\u1ed5ng th\u01b0\u01a1ng m\u1ea1i c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi k\u00eanh Super App My Viettel v\u00e0 My Mobifone v\u00e0 h\u1ed7 tr\u1ee3 qu\u00fd doanh nghi\u1ec7p \u0111\u1ea9y m\u1ea1nh doanh thu.\u00a0<\/strong>So v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c l\u00e0m gi\u00e0u ch\u00e2n dung kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng, vi\u1ec7c x\u00e2y d\u1ef1ng truy\u1ec1n th\u00f4ng h\u01b0\u1edbng m\u1ee5c ti\u00eau tr\u00ean n\u1ec1n super app \u0111em \u0111\u1ebfn th\u00eam nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p:<\/p>\n<ul>\n<li style=\"text-align: justify;\">T\u0103ng t\u00ednh tin c\u1eady cho doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/li>\n<li style=\"text-align: justify;\">M\u1edf r\u1ed9ng th\u00eam m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng m\u1edbi tr\u00ean c\u00e1c Super app, \u0111\u00e2y l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3, \u00edt c\u1ea1nh tranh h\u01a1n c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp h\u01a1n th\u00f4ng qua khung giao di\u1ec7n ch\u00ednh th\u1ed1ng v\u00e0 c\u00e1c ti\u1ebfp c\u1eadn n\u00e2ng cao nh\u01b0 th\u00f4ng b\u00e1o (notification), qu\u1ea3ng c\u00e1o, pop up tr\u00ean app, tin nh\u1eafn, email, v.v..<\/li>\n<li style=\"text-align: justify;\">T\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c th\u00f4ng tin c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c Super app. DAGORAS s\u1ebd h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u1ed1i t\u00e1c ph\u00e2n t\u00edch ngu\u1ed3n th\u00f4ng tin n\u00e0y \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a l\u00e0m gi\u00e0u th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/li>\n<li style=\"text-align: justify;\">T\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng.<\/li>\n<\/ul>\n<p><span style=\"color: #a31010;\"><strong>\u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5, vui l\u00f2ng li\u00ean h\u1ec7:<\/strong><\/span><\/p>\n<p><span style=\"color: #a31010;\">C\u00f4ng ty C\u1ed5 ph\u1ea7n C\u00f4ng Ngh\u1ec7 D\u1eef Li\u1ec7u Dagoras<\/span><\/p>\n<p><span style=\"color: #a31010;\">Hotline: (+84) 246 688 8099<\/span><\/p>\n<p><span style=\"color: #a31010;\">Email: admin@dagoras.io<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng m\u1edbi tr\u00ean quy m\u00f4 d\u1eef li\u1ec7u l\u1edbn, mang l\u1ea1i hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean vi\u1ec7c ti\u1ebfp c\u1eadn h\u01b0\u1edbng m\u1ee5c ti\u00eau. D\u1ecbch v\u1ee5 \u00e1p d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a ch\u00ednh doanh nghi\u1ec7p, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u m\u1edf do Dagoras cung c\u1ea5p v\u00e0 c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u c\u1ee7a \u0111\u1ed1i t\u00e1c th\u1ee9 ba \u0111\u1ec3 l\u00e0m gi\u00e0u ch\u00e2n dung kh\u00e1ch h\u00e0ng. Qua \u0111\u00f3, truy\u1ec1n th\u00f4ng tr\u00fang m\u1ee5c ti\u00eau tr\u00ean nhi\u1ec1u k\u00eanh v\u00e0 nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m nh\u01b0 tr\u00ean c\u00e1c super app vi\u1ec5n th\u00f4ng (My Viettel, My Mobifone).<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[48,38],"class_list":["post-431","post","type-post","status-publish","format-standard","hentry","category-dich-vu-cua-dagoras","tag-super_app","tag-targeted_marketing"],"_links":{"self":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=431"}],"version-history":[{"count":15,"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts\/431\/revisions"}],"predecessor-version":[{"id":586,"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts\/431\/revisions\/586"}],"wp:attachment":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}