{"id":36,"date":"2021-07-17T14:55:48","date_gmt":"2021-07-17T14:55:48","guid":{"rendered":"http:\/\/dagoras.io\/?p=36"},"modified":"2021-08-12T05:07:17","modified_gmt":"2021-08-12T05:07:17","slug":"dich-vu-chuyen-doi","status":"publish","type":"post","link":"https:\/\/dagoras.io\/?p=36","title":{"rendered":"Qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i v\u00e0 truy\u1ec1n th\u00f4ng t\u0103ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

Marketing tr\u1ef1c tuy\u1ebfn v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng Facebook, Google \u0111ang l\u00e0 xu h\u01b0\u1edbng c\u1ee7a th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 c\u1ea1nh tranh s\u1ed1 s\u00f4i n\u1ed5i hi\u1ec7n nay. Facebook hi\u1ec7n \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd nh\u1ea5t v\u1edbi h\u01a1n 2.38 t\u1ec9 ng\u01b0\u1eddi d\u00f9ng c\u00f3 ho\u1ea1t \u0111\u1ed9ng m\u1ed7i th\u00e1ng, ri\u00eang Vi\u1ec7t Nam c\u00f3 \u0111\u1ebfn t\u1ed5ng c\u1ed9ng kho\u1ea3ng 136 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng, trong \u0111\u00f3 c\u00f3 60 tri\u1ec7u t\u00e0i kho\u1ea3n ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean. Facebook c\u00f2n h\u1ed7 tr\u1ee3 h\u00e0ng lo\u1ea1t c\u00e1c t\u00ednh n\u0103ng chuy\u00ean s\u00e2u \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c Facebook l\u00e0 m\u1ed9t m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 \u0111\u1ec3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 bi\u1ebfn v\u00e0i gi\u00e2y xem qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd th\u00e0nh m\u1ed9t \u0111\u01a1n h\u00e0ng. Qu\u1ea3ng c\u00e1o Facebook l\u00e0 qu\u1ea3ng c\u00e1o quen thu\u1ed9c tr\u00ean \u0111i\u1ec7n tho\u1ea1i, ti\u1ebft ki\u1ec7m chi ph\u00ed, c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n \u2013 th\u1eadm ch\u00ed ch\u1ec9 khi h\u1ecd s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd. H\u01a1n 95% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp Facebook qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 r\u1ea5t nhi\u1ec1u l\u1ea7n h\u1ecd l\u01b0\u1edbt qua c\u00e1c trang tin t\u1ee9c, xem video, v\u00e0 t\u1ea5t nhi\u00ean l\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o tr\u00ean m\u00e0n h\u00ecnh.<\/p>\n

\"\"<\/p>\n

Qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i Facebook (Ngu\u1ed3n: redtrack.io)<\/span><\/strong><\/em><\/p>\n

Qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i Facebook<\/strong> hay Facebook ads conversion<\/strong>, Facebook website ads conversion l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Facebook m\u1edbi v\u1edbi nhi\u1ec1u \u01b0u vi\u1ec7t h\u01a1n, gi\u00fap d\u1eabn d\u1eaft v\u00e0 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o website \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, thay v\u00ec t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp tr\u00ean b\u00e0i vi\u1ebft Facebook theo ki\u1ec3u qu\u1ea3ng c\u00e1o Facbook truy\u1ec1n th\u1ed1ng (Facebook lead ads). \u0110\u00e2y l\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng, cho ph\u00e9p nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cung c\u1ea5p cho doanh nghi\u1ec7p chi ti\u1ebft th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd c\u0169ng nh\u01b0 doanh nghi\u1ec7p s\u1ebd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng th\u00eam th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 h\u1ecd quan t\u00e2m. V\u1edbi qu\u1ea3ng c\u00e1o Facebook truy\u1ec1n th\u1ed1ng, doanh nghi\u1ec7p c\u1ea7n s\u1eafp x\u1ebfp nhi\u1ec1u nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng t\u00fac tr\u1ef1c \u0111\u1ec3 chat v\u1edbi kh\u00e1ch tr\u00ean messenger c\u1ee7a facebook ho\u1eb7c tr\u1ea3 l\u1eddi comment. Ch\u00fang ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u1ecb \u0111\u1ed1i th\u1ee7 l\u1ea5y c\u1eafp c\u00e1c th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i tr\u00ean facebook c\u1ee7a m\u00ecnh. V\u1edbi qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i, doanh nghi\u1ec7p s\u1ebd d\u1eabn kh\u00e1ch h\u00e0ng v\u1ec1 website hay landing page \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tr\u01b0\u1edbc (m\u1eb7c d\u00f9 n\u00f3 v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1edf trong tr\u00ecnh duy\u1ec7t web c\u1ee7a Facebook). T\u1ea5t c\u1ea3 m\u1ecdi th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea3i l\u00ean landing page, \u0111\u1ea7y \u0111\u1ee7 h\u01a1n, chi ti\u1ebft h\u01a1n. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch m\u00e0 chuy\u1ec3n \u0111\u1ed5i n\u00e0y c\u00f3 th\u1ec3 l\u00e0 mua h\u00e0ng, \u0111\u1eb7t h\u00e0ng, \u0111i\u1ec1n form th\u00f4ng tin hay \u0111\u01a1n gi\u1ea3n l\u00e0 xem m\u1ed9t n\u1ed9i dung n\u00e0o \u0111\u00f3 tr\u00ean website. Nh\u01b0 v\u1eady, doanh nghi\u1ec7p s\u1ebd s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c & chi ph\u00ed v\u1eadn h\u00e0nh. Ngo\u00e0i ra, hi\u1ec7n tr\u1ea1ng c\u1ee7a Vi\u1ec7t Nam l\u00e0 c\u00f3 qu\u00e1 nhi\u1ec1u nick “\u1ea3o”, c\u00e1c nick n\u00e0y c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c t\u1ef1 \u0111\u1ed9ng v\u1edbi c\u00e1c b\u00e0i qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p, v\u00e0 ch\u00fang khi\u1ebfn b\u1ea1n “\u0111\u1ed1t ti\u1ec1n” cho qu\u1ea3ng c\u00e1o Facebook lead ads nh\u01b0ng l\u1ea1i kh\u00f4ng h\u1ec1 thu \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 g\u00ec. Ch\u00ednh v\u00ec th\u1ebf, qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i ra \u0111\u1eddi gi\u00fap doanh nghi\u1ec7p lo\u1ea1i b\u1ecf \u0111\u01b0\u1ee3c “th\u00e0nh ph\u1ea7n” n\u00e0y, v\u00ec r\u00f5 r\u00e0ng, m\u1ed9t nick \u1ea3o c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i qu\u1ea3ng c\u00e1o, nh\u01b0ng kh\u00f4ng th\u1ec3 v\u00e0o landing page v\u00e0 \u0111\u1ec3 l\u1ea1i th\u00f4ng tin \u0111\u01b0\u1ee3c.<\/p>\n

M\u1eb7c d\u00f9 l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn ti\u1ec1m n\u0103ng, nh\u01b0ng qu\u1ea3ng c\u00e1o chuy\u1ec3n \u0111\u1ed5i c\u0169ng kh\u00f4ng h\u1eb3n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p “d\u1ec5 d\u00e0ng” ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi doanh nghi\u1ec7p, v\u00ec c\u00e1c l\u00fd do sau \u0111\u00e2y:<\/p>\n

    \n
  1. H\u00ecnh th\u1ee9c n\u00e0y y\u00eau c\u1ea7u doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 m\u1ed9t website ch\u1ea5t l\u01b0\u1ee3ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c, nh\u1ea5t l\u00e0 v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/li>\n
  2. T\u1ef7 l\u1ec7 click tr\u00ean qu\u1ea3ng c\u00e1o Facebook kh\u00e1 th\u1ea5p, ch\u1ec9 v\u00e0o kho\u1ea3ng 1%. L\u00fd do c\u00f3 th\u1ec3 do \u0111\u00e3 ti\u1ebfp c\u1eadn sai kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ho\u1eb7c do qu\u1ea3ng c\u00e1o ch\u01b0a thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
  3. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, m\u1eb7c d\u00f9 gi\u00e1 ti\u1ec1n tr\u00ean m\u1ed9t click kh\u00e1 cao, d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed chi ph\u00ed qu\u1ea3ng c\u00e1o. M\u1ed9t trong nh\u1eefng l\u00fd do d\u1eabn \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 do n\u1ed9i dung qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u1ee7 thu h\u00fat \u0111\u1ec3 t\u1ea1o th\u00e0nh l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i, h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p l\u00e0 do doanh nghi\u1ec7p v\u1eabn \u00e1p \u0111\u1eb7t t\u01b0 duy c\u1ee7a qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng v\u1edbi n\u1ed9i dung \u0111\u1ea7y \u0111\u1ee7 nh\u01b0ng d\u00e0i d\u00f2ng v\u00e0 kh\u00f4 khan v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, d\u1eabn \u0111\u1ebfn kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c h\u1ee9ng th\u00fa v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/li>\n
  4. Kh\u00f4ng n\u1eafm v\u1eefng quy \u0111\u1ecbnh c\u1ee7a n\u1ec1n t\u1ea3ng Facebook, d\u1eabn \u0111\u1ebfn campain qu\u1ea3ng c\u00e1o kh\u00f4ng th\u1ec3 ch\u1ea1y, th\u1eadm ch\u00ed b\u1ecb x\u00f3a nick, x\u00f3a page.<\/li>\n<\/ol>\n

    N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 th\u1ef1c tr\u1ea1ng \u0111\u00f3, DAGORAS cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o truy\u1ec3n \u0111\u1ed5i tr\u1ecdn g\u00f3i, bao g\u1ed3m:<\/strong><\/p>\n

      \n
    • T\u01b0 v\u1ea5n v\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cung c\u1ea5p.<\/li>\n
    • X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/li>\n
    • Ph\u1ed1i h\u1ee3p x\u00e2y d\u1ef1ng n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/li>\n
    • T\u1ea1o landing page cho doanh nghi\u1ec7p.<\/li>\n
    • \u0110\u00e1nh gi\u00e1, theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/li>\n
    • X\u00e2y d\u1ef1ng b\u00e1o c\u00e1o cho doanh nghi\u1ec7p.<\/li>\n<\/ul>\n

      V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a Dagoras, doanh nghi\u1ec7p ch\u1ec9 c\u1ea7n m\u1ed9t l\u01b0\u1ee3ng kinh ph\u00ed nh\u1ecf h\u01a1n, kh\u00f4ng c\u1ea7n nh\u00e2n s\u1ef1 c\u00f3 kinh nghi\u1ec7m v\u00e0 t\u00e0i nguy\u00ean truy\u1ec1n th\u00f4ng, nh\u01b0ng v\u1eabn \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c hi\u1ec7u qu\u1ea3 mong mu\u1ed1n!<\/p>\n

      \"\"<\/p>\n

      M\u1ed9t s\u1ed1 Landing page \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong c\u00e1c Campain qu\u1ea3ng c\u00e1o trong l\u0129nh v\u1ef1c T\u00e0i ch\u00ednh – Ng\u00e2n h\u00e0ng c\u1ee7a Dagoras<\/strong><\/span><\/em><\/p>\n

      \n

      \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5, vui l\u00f2ng li\u00ean h\u1ec7:<\/strong><\/span><\/p>\n

      C\u00f4ng ty C\u1ed5 ph\u1ea7n C\u00f4ng Ngh\u1ec7 D\u1eef Li\u1ec7u Dagoras<\/span><\/p>\n

      Hotline: (+84) 246 688 8099<\/span><\/p>\n

      Email: admin@dagoras.io<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a k\u00eanh, d\u1eabn d\u1eaft v\u00e0 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch \u0111\u00e3 truy\u1ec1n th\u00f4ng, \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p n\u00e2ng c\u1ea5p c\u1ea3i ti\u1ebfn v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch up-sale, cross-sale.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-dich-vu-cua-dagoras","category-giai-phap"],"_links":{"self":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36"}],"version-history":[{"count":18,"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts\/36\/revisions"}],"predecessor-version":[{"id":606,"href":"https:\/\/dagoras.io\/index.php?rest_route=\/wp\/v2\/posts\/36\/revisions\/606"}],"wp:attachment":[{"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dagoras.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}